XP Fitness Hub
Innovative Fitness Program Studio in Hong Kong
Our Client
Beroperasi sejak 2018, XP Fitness Hub adalah pusat kebugaran di distrik Central, Hong Kong. Bertujuan untuk memperkenalkan latihan fisik terbaru, teruji dan terpopuler ke lebih banyak orang.
Behind every successful business is a team of dedicated, passionate individuals who strive for excellence and we at XP FITNESS HUB are so grateful and thankful to have such team working closely with us to make sure that our business has all the advantages to stand out from the crowd.
For our business to succeed, we needed people who we can trust, share our ideas with and help assist in making ideas into reality and BUILDONAUTS connected with us right away. They understood our needs and came up with so many ideas, advice and options for us- delivered in a very sincere and friendly approach and most notably very efficient that made the whole project smooth from the beginning till the end. We are very happy and more than satisfied with the outcome and very confident that our brand will stand out and bring the company long lasting results. We will continue to work with them as partnership is built on trust and that is what BUILDONAUTS is all about. - Mary Lee, Founder & Executive Director
The Challenge
Untuk bisnis baru di pasar yang kompetitif, XP Fitness Hub membutuhkan website untuk membangun awareness. Mereka ingin mengedukasi calon anggota tentang latihan unik mereka yang tidak ditawarkan di tempat lain.
Manajemen konten dan branding juga merupakan tantangan lain. XP Fitness Hub memiliki banyak kelas dan beragam latihan fisik, hal ini dapat membingungkan calon anggota. Materi pemasaran harus diperbarui agar seluruh kelas, beserta manfaat latihan dapat tertera jelas.
The Solution
Kami memulai dengan riset awal mengenai kompetitor untuk mencari tahu cara paling efisien dalam menampilkan beragam latihan dan kelas serta mengkomunikasikan branding kepada anggota.
Sebelum menulis konten, kami menginterview tim XP Fitness untuk meriset komunikasi paling baik untuk mempromosikan semua keunggulan XP Fitness Hub.
