XP Fitness Hub
Innovative Fitness Program Studio in Hong Kong
Launched in 2018, XP Fitness Hub is a fitness centre located in the heart of Central. Dedicated to bringing new, multi-award-winning group exercise programs regularly to the city, they are committed to helping members meet their fitness goals.
Behind every successful business is a team of dedicated, passionate individuals who strive for excellence and we at XP FITNESS HUB are so grateful and thankful to have such team working closely with us to make sure that our business has all the advantages to stand out from the crowd.
For our business to succeed, we needed people who we can trust, share our ideas with and help assist in making ideas into reality and BUILDONAUTS connected with us right away. They understood our needs and came up with so many ideas, advice and options for us- delivered in a very sincere and friendly approach and most notably very efficient that made the whole project smooth from the beginning till the end. We are very happy and more than satisfied with the outcome and very confident that our brand will stand out and bring the company long lasting results. We will continue to work with them as partnership is built on trust and that is what BUILDONAUTS is all about. - Mary Lee, Founder & Executive Director
As a newly formed gym in a highly competitive market, XP Fitness Hub needed a website to build awareness. They wanted to educate potential members on their unique workout, trainers and facilities, as well as allow classes to be booked online. This was essential to competing withe other fitness centres in the area.
Content organisation and branding was another challenge. XP Fitness Hub had a large list of classes that could seem overwhelming to newcomers. Additionally, the marketing materials they had at the time needed to be expanded upon with more details about the workouts and their benefits.
We first started by analysing competitor websites with a goal of understanding how they organised their content and conveyed their branding, and how we could improve upon that. Based on our analysis, we created a layout for the website that would allow us to input all the information XP Fitness required. We then built the website on WordPress by customising a pre-existing theme that was tailored to gym websites.
In writing the content, we interviewed the XP Fitness team to develop a tone of voice suitable to the overall feel of their gym, and conducted extensive research on the unique selling points (USPs) of each one of their classes. With user-experience in mind, we also included details on health benefits, calories burned per hour, and who the classes are best for, and assisted in restructuring their pricing table to be in line with industry norm.